The Pitch Email Formula: How to Hook Brands and Land Deals

If you’ve ever stared at a blank email draft, wondering how to pitch yourself to a brand without sounding awkward, desperate, or overly salesy, you’re not alone. Pitching is an art, but the formula? That part’s simple. The best brand collaborations happen when your email answers three key questions—Who am I? Who do I serve? How do I serve them? Get those right, and you’re not just pitching—you’re presenting an opportunity they don’t want to miss.

Who Am I? – Leading With Your Brand Identity

Brands don’t want to partner with just anyone—they want to work with people whose mission, values, and audience align with theirs. So before you get into what you want, start with who you are.

Instead of: “Hi, my name is [Your Name], and I’m reaching out about a possible partnership.”

Try: “Hey [Brand Contact], I’m [Your Name], the creator behind [Your Brand]. I specialize in [your niche] and have built an engaged audience of [describe your audience] who trust my recommendations for [relevant topic that connects to the brand].”

The goal is to position yourself as the perfect fit before you even start talking about the deal.

Who Do I Serve? – Making the Connection Clear

A pitch isn’t just about you—it’s about why your audience matters to them. You need to connect the dots between who follows you and what the brand wants.

Instead of: “I have 15,000 followers on Instagram and love your brand.”

Try: “My audience consists of [describe your audience’s demographics, interests, and pain points], and they’re always looking for high-quality [product/service the brand offers]. I know they’d love to hear about [specific product or service] from a brand like yours.”

Numbers are great, but engagement and alignment matter more. If you can show that your audience is exactly who the brand wants to reach, you’re already winning.

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How Do I Serve Them? – Positioning Yourself as the Solution

Now that you’ve set the stage, it’s time to tell the brand exactly how you can help them. This is where you highlight your content style, engagement, and the value you bring to the table.

Instead of: “I’d love to collaborate and promote your brand.”

Try: “I’d love to collaborate on a campaign where I showcase [specific product] in an Instagram Reel and TikTok video featuring [describe the content concept]. I’ll also include it in my email newsletter, where I’ve seen high engagement on [similar brands/products].”

Be specific. Show them that you’ve thought this through and that working with you is a smart investment.

Closing Strong – Making It Easy for Them to Say Yes

Wrap it up by making the next step simple. Instead of “Let me know what you think”, give them something actionable.

Try: “I’d love to hear your thoughts and see if this aligns with any upcoming campaigns. Let me know if we can set up a time to chat!”

Confidence is key—your pitch should make them excited to work with you. You’re not just asking for a deal; you’re showing them why they need what you bring to the table.

So, the next time you sit down to write a pitch, ask yourself: Who am I? Who do I serve? How do I serve them? Nail those, and you won’t just be sending emails—you’ll be closing deals.