The AAMA successfully concluded their landmark "Marketing For The Culture Summit"

Jun 10

The comprehensive and immersive event had several tracks focused on business, branding, digital marketing, public relations, ecommerce, growth marketing strategies, supplier diversity and an exciting keynote speech.

The Business & Branding Track offered insights on what brands and marketers can learn from Verzuz, presented by Nicholas Love, Agency Principal of the Kulur Group. Love explained the phenomena of Verzuz, its cultural impact, and how marketers can adopt some of its strategies to promote their brands. The insightful discussion was followed by Nakita Pope, Chief Brand Strategist at Branding Chicks, who delivered a creative presentation on why branding is like dating. Pope beautifully elucidated how transparency, respect, and value creation are at the core of both dating and branding.

Next on the agenda was a highly informative Digital Marketing Track. Stacy Reed, a Facebook Ads Expert from Stacy Zeal & Co., gave practical tips on how to exponentially increase sales with Facebook ads. Stacy focused on the importance of understanding target demographics and creating personalized campaigns for maximum results. Following Reed, Cierra Seay, an Email Marketing Expert at Dropout Media, shed light on how to use email marketing to attract and convert clients, even for those who have no clue what to write.

The PR & Marketing panel saw Michelby Whitehead, Bridgett Holden, Chelsea Creel, and Jevon Wooden discussing how to maximize brand visibility. Their combined expertise covered a wide range of topics, from managing PR crises to the importance of consistent branding and the potential of strategic partnerships.

The summit also hosted an Ecommerce panel titled "I'm Local, My Money is Global" with contributions from Willie Williams, Tiffany Townsend, JO Malone, and Mario McCoy. The panel highlighted the potential of ecommerce and its ability to transcend geographical boundaries, offering tips on how to successfully implement ecommerce strategies.

Next, a Growth Marketing Strategies panel provided insights on expanding businesses, with Henry Adaso, Jha Allen, and Falayn Ferrell sharing their expertise. Their discussions emphasized the importance of targeted marketing and utilizing digital platforms to their full potential.

The "Time to Scale Up: Certifications & Supplier Diversity Panel" featured Courtney Taylor, LaMecia Butler, Tiffany Williams, Ingrid Robinson, and Terrell Smith. They discussed the importance of certifications, how to navigate supplier diversity, and the potential benefits that it can bring to businesses of all sizes.

The summit concluded with a motivating keynote address by Danielle Jones, North America Consumer Marketing Manager at HP. She discussed the future of marketing, emphasizing the importance of inclusivity and diversity in creating powerful marketing strategies.

Overall, the "Marketing For The Culture Summit" was a grand success, providing a platform for learning, networking, and fostering a culture of inclusivity and diversity in marketing. The AAMA is grateful for the engagement and the efforts of all attendees and participants, which made the event a truly enriching experience.