Jackson McCrea Whiskey Is Redefining Spirits with a Bold Vision for Women

Sheila Jackson and Natasha McCrea weren’t interested in following the rules. Whiskey has always been a man’s game—or at least, that’s what the industry wanted people to believe. But these two powerhouses saw the truth: women have been sipping whiskey, crafting cocktails, and shaping the culture all along. The problem? The industry wasn’t talking to them.

So, they changed the game.

Jackson McCrea Whiskey isn’t just another whiskey brand; it’s a movement. It’s the first and only ultra-premium whiskey created with women in mind, not as an afterthought. Inspired by rich Tennessee rye and finished in California Syrah barrels, the whiskey is as smooth as it is complex—just like the women it’s made for. But this brand is about more than a great pour—it’s about rewriting the narrative, creating a space where women feel seen and celebrated in an industry that often overlooks them.

A Whiskey Born from Conversation and Culture

It all started with a conversation—one that so many women can relate to. Natasha and Sheila, longtime friends and businesswomen, were out for dinner, raising a glass to Natasha’s one-woman show. Between laughs and sips of wine, they stumbled upon a realization: they had never shared a whiskey together.

That moment sparked something bigger. Why weren’t women included in the whiskey conversation? Why did so many brands market only to men while women whiskey lovers enjoyed their drinks “on the low” or behind closed doors? They knew they weren’t the only ones who noticed the gap, and they weren’t about to wait for the industry to catch up.

With years of entrepreneurial experience behind them, Sheila and Natasha got to work. They weren’t just creating a whiskey; they were curating an experience—one that speaks directly to women with intentionality, elegance, and respect.

Crafting a Spirit That Speaks to Women

Jackson McCrea is a whiskey that tells a story with every sip. It begins with the finest Tennessee rye, aged to perfection and then rested in French oak Syrah barrels in California. The result? A smooth, layered profile with subtle notes of spice, caramel, and a hint of smoke—perfect for sipping neat or crafting a refined cocktail.

Every detail of the whiskey was designed with women in mind, not as an afterthought. From the elegant bottle inspired by California sunsets to the rich complexity of the spirit itself, Jackson McCrea challenges the old idea that whiskey is only for men. Instead, it welcomes women whiskey lovers into the fold—unapologetically and with intention.

A Higher Mission: Whiskey Meets Wellness

For Sheila and Natasha, whiskey isn’t just about indulgence; it’s about creating space for connection, self-care, and celebration. That’s why they launched the JM 100 initiative, a collective of 100 women leaders dedicated to advancing conversations around wellness, joy, and wholeness in the spirits industry.

Women in business, especially Black women, experience some of the highest rates of burnout and heart disease. The JM 100 initiative was created to address these challenges by bringing together women who disrupt the status quo—leaders, changemakers, and visionaries who want to see women thriving in every aspect of their lives.

In 2023, Jackson McCrea hosted its inaugural JM 100 retreat, a day dedicated to self-care, wellness, and strategy. Attendees engaged in sound baths, journaling, and community-building, followed by a deep dive into how the brand can continue to elevate conversations about self-care, wholeness, and business success.

Taking Up Space in an Industry That’s Ready for Change

Historically, whiskey brands have rarely acknowledged women as a core part of their audience, let alone designed products and marketing strategies that center them. But Jackson McCrea is proving that times have changed. Women are not only drinking whiskey—they’re leading the industry forward.

Sheila Jackson, a seasoned entrepreneur, historian, and spirits educator, has spent years breaking barriers in the wine and spirits world. A former senior ambassador for the Boisset Collection and a member of the women-led advisory for La Cienega Vineyard, she understands the power of women’s voices in this space.

Natasha McCrea, a multi-passionate entrepreneur and founder of the Love CEO Institute, brings a unique perspective, merging personal development with business strategy. She believes Jackson McCrea is more than a whiskey brand—it’s a statement.

Together, these two visionary women are not just making whiskey; they’re making history. And as their brand continues to grow—now available in more than 40 states—it’s clear that Jackson McCrea isn’t just disrupting the industry. They’re setting a new standard.

Pouring Into the Future

With every bottle poured and every conversation sparked, Jackson McCrea is proving that women belong in whiskey, not as an afterthought, but as the tastemakers, consumers, and creators they’ve always been.

This is whiskey made for women, by women. And the industry will never be the same.

Visit the Jacons McCrea webiste today.