Jackson McCrea Whiskey Debuts Free Masterclass for Aspiring Spirits Brand Founders
Jackson McCrea Whiskey — the unapologetic, woman-led whiskey brand making waves in the spirits world — is inviting aspiring spirits founders to their no-cost signature Masterclass: From Concept to Commerce – The Proven Spirits Industry Launch Blueprint, happening live on April 5, 2025.
This hands-on, high-impact session is led by co-founders Sheila Jackson and Natasha McCrea, and is designed for creatives, entrepreneurs, and visionaries looking to enter the alcohol industry with clarity, direction, and purpose. Attendees can expect a no-nonsense breakdown of what it actually takes to launch a spirits brand — straight from two founders who’ve been through the process firsthand.
“This is the roadmap we never had,” shares co-founder Natasha McCrea. “We learned through hard lessons and long nights. Now, we’re turning those experiences into a resource others can learn from.”
What to Expect from the Masterclass:
This free, live event will introduce the core framework behind building a successful spirits brand. Through the lens of three critical pillars — The Brand Blueprint, Path to Production, and Launch Strategy — participants will walk through:
• Building a standout brand in a crowded market
• Navigating the required licenses, documents, and legalities
• Understanding production logistics like sourcing, bottling, and budgeting
• Identifying startup costs and where to invest early
• Laying the groundwork for a smart go-to-market strategy
• Avoiding common early-stage mistakes
• Embracing the founder mindset — resilience, vision, and staying the course
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With more than 40 years of combined entrepreneurial experience, Jackson and McCrea are pulling back the curtain on the spirits industry. After spending three years building Jackson McCrea Whiskey from concept to shelves, they’re on a mission to empower others with the knowledge they wish they had at the start.
“There wasn’t a manual or class that taught us the real steps to take — we had to figure it out piece by piece,” says the Jackson McCrea team. “Now we’re giving others what we never had: the cheat codes.”
Attendees of this Masterclass will also get early access and priority placement to the upcoming Spirits Business Accelerator, an intensive three-day program running from June 8–10, 2025. Space is limited, so early registration is encouraged.
Secure your spot in the free Masterclass here:
Masterclass Date: April 5, 2025
Accelerator Dates: June 8–10, 2025
Register Now: https://www.jacksonmccreawhiskey.com/masterclass2025
About Jackson McCrea Whiskey
Jackson McCrea Whiskey is a premium American whiskey rooted in smooth taste, bold spirit, and women’s leadership. Founded by Sheila Jackson and Natasha McCrea, the brand is redefining what ownership and legacy look like in the spirits space — one bottle at a time. With an expanding presence on shelves and a growing community, Jackson McCrea continues to lead with intention, authenticity, and a pour-worthy mission.
