It All Starts With the Conversation: How Collaboration Can Be Just One Comment Away

You don’t need a networking event. You don’t need a pitch deck. You don’t need to wait until your business looks a certain way.

Sometimes, collaboration is as simple as agreeing with someone online and sliding into their DMs.

Yes, really. That’s it.

In a digital world where everyone is trying to stand out, one of the easiest ways to build meaningful business connections is by simply leaning into what already feels aligned. You’re scrolling, you see a post that hits, you drop a thoughtful comment—and someone else replies back. You both agree. You both feel it. That’s your opening.

Like minds attract.

That one comment exchange might seem small, but it’s actually an invitation. A moment of mutual understanding. You saw something the same way. You felt something the same way. Now, what would happen if you took that shared moment and turned it into an introduction?

You go to their page. You peep their content. You realize: this person is solid. You’re not just being nice—you see the value. So you hit their DM and say something simple like: “Hey! I saw your comment under XYZ post and I just wanted to connect—looks like we’re both in a similar space.”

And just like that, a conversation is born.

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From there, they’ll probably tell you about their business. You’ll tell them about yours. And without forcing it, without being overly transactional, you might notice there’s an opportunity to work together. Maybe they offer a service your audience needs. Maybe they have a platform where your voice belongs. Maybe you’ve both been trying to reach the same goal in different ways—and together, you could move twice as fast.

The magic is in the commonality.

So many people are sitting on potential partnerships because they’re waiting for the “right moment” or think they need to come with a polished pitch. But relationship-building isn’t just for LinkedIn and panels. It’s happening in real-time, every day, in the comment section.

We love to talk about building community. Well—this is how.

Support someone publicly. Then connect privately. Be genuine, be clear, and be open to seeing where the conversation goes. You might not collaborate right away, and that’s okay. But that connection could come back around months later with a referral, a speaking opportunity, a co-branded launch, or even a friendship that keeps you grounded as you grow.

Collaboration doesn’t start with contracts. It starts with connection.

So the next time you see someone say something that resonates, don’t just double tap and keep it moving. Comment. Engage. DM. Introduce yourself.

Because the business you’re trying to build just might be one conversation away.