Aria F. Wright: Revolutionizing Luxury Brand Marketing Across Entertainment and Spirits

Profiles

Aug 6

When it comes to marketing, Aria F. Wright stands out as a visionary leader with nearly three decades of experience. Her expertise in crafting stellar consumer experiences for luxury brands at the intersection of entertainment, technology, and consumer packaged goods (CPG) has earned her a sterling reputation in the industry.

Wright's journey began at Temple University, where she earned her Bachelor of Business Administration in Marketing. Following graduation, she made a strategic move to Brooklyn, New York, setting her sights on the entertainment industry. This decision would prove pivotal in shaping her career trajectory.

Throughout her career, Wright has held various leadership positions, demonstrating her prowess in brand management and campaign development. Her integrated marketing strategies have driven success for powerhouse brands including Motown Records, Pernod Ricard USA, BET Networks, Moët Hennessy USA, and Camus Cognac. At each of these organizations, Wright left an indelible mark, leveraging her extraordinary ability to create consumer experiences that were both memorable and effective.

In 2018, Wright took a bold step in her career, leaving her role as Vice President of Iced Media to establish her own marketing and promotions company, The Industry Connection. This venture allowed her to fully utilize her years of experience and deep understanding of brand success.

The Industry Connection quickly became a sought-after partner in the entertainment, fashion, and spirits industries. Under Wright's leadership, the company has managed campaigns for high-profile clients, including AACA clothing, Miskeen Originals, Snoop Dogg's Indoggo Gin and Camus Cognac. Her innovative approach ensured that each campaign not only met but exceeded client expectations.

Wright's work with CAMUS Cognac stood out as a significant highlight in her career. Her exceptional contribution to the brand led to her appointment as the U.S. Brand Ambassador in 2022. That role is particularly noteworthy as it made Wright the only African-American woman in a leadership position at the French-based, fifth-generation, independently family-owned company.

In this capacity, Wright not only worked to enhance the brand's image and reach but also used her platform to advocate for greater diversity and inclusion in the industry. Her position as a leader in a predominantly male-dominated field speaks volumes about her skills, perseverance, and the respect she commands from her peers.

Aria F. Wright's story is far from over and is one of determination, innovation, and continued success. Her ability to seamlessly blend different industries and create outstanding consumer experiences has not only set her apart but has also paved the way for others to follow. As she continues to lead The Industry Connection, Wright is redefining what it means to be a leader in marketing, and we can't wait to see what she accomplishes next in her future endeavors.