Rookie Report: Angel Reese: Making Moves with Her Reese’s Pieces Collaboration
Angel Reese is not just a rising star in the WNBA; she’s quickly becoming a marketing powerhouse off the court. The Chicago Sky forward, known for her dynamic play and charismatic personality, has recently added a new partnership to her growing list of endorsements—this time with none other than Reese’s Pieces, the iconic candy brand.
The collaboration is a dream come true for Reese, who has been affectionately calling her fans “Reese’s Pieces” for years. In August 2024, she officially teamed up with The Hershey Company to launch a limited-edition collection of Reese’s-themed apparel, marking the first of three planned drops. This partnership is particularly special as it’s a direct response to her fanbase’s longstanding support and love for both the athlete and the candy.
The first collection, the Angel Reese x Reese’s Pieces Logo Collection, includes a variety of custom merchandise such as cropped tees, hoodies, and hats, all emblazoned with a blend of basketball and Reese’s branding. Reese herself described the collaboration as a celebration of the fans who have been with her every step of the way. The collection is available on Reese’s official website and Angel Reese's own online store, with more merchandise expected to drop soon, including a special edition jersey.
Reese has always been vocal about her love for Reese’s products, even going so far as to wear custom sneakers featuring Reese’s imagery during her games. This partnership not only solidifies her status as a marketable athlete but also ties her personal brand more closely to her fanbase, who have embraced the playful connection.
This collaboration is just one of nearly two dozen endorsements Reese has secured since her college days at LSU, including deals with major brands like Reebok and Xfinity. On the court, Reese continues to dominate as a rookie for the Chicago Sky, averaging 13.6 points and 12.3 rebounds per game, proving that her influence extends far beyond the scoreboard.
Angel Reese’s partnership with Reese’s Pieces is more than just a brand deal—it’s a perfect alignment of her personal brand, fan engagement, and business acumen. As she continues to rise in both the sports and business worlds, this collaboration sets a new standard for how athletes can connect with their audiences in meaningful and creative ways.
