The Everyday Now founder and CEO pitched her mobile senior enrichment company to a panel of Delaware judges and left with a grant, a Chamber membership, and a bigger stage for her work.
Kamera View & Co.
Chelsi Glascoe walked into the 2026 Swim with the Sharks Pitch Competition with a company built to serve older adults living in senior communities across New Castle County, Delaware. Her business, Everyday Now LLC, earned a place among the five finalists who pitched live on Wednesday, September 16, at Penn Cinema Riverfront 14 + IMAX in Wilmington. Glascoe, the company’s founder and CEO, left the stage with a $1,000 grant and a membership in the New Castle County Chamber of Commerce.
The annual Shark Tank-style competition is hosted by the Emerging Enterprise Center (EEC), an initiative of the Chamber that helps early-stage companies launch and grow through incubation, coworking space, mentorship, and programming. Del-One Federal Credit Union served as presenting sponsor this year. More than $25,000 in cash and prizes was awarded, with proceeds benefiting the EEC and its work with young Delaware businesses.
Kamera View & Co.
Enrichment Made Effortless, by Design
Everyday Now brings hands-on programming directly to senior living communities, and the company’s promise sits right in its tagline: enrichment made effortless. According to the company, every session arrives fully equipped with supplies, tools, table covers, speakers and props. A trained, background-checked facilitator arrives early to prepare the room, runs the entire session, and leaves the space as it was found.
The model is designed to take work off the plates of community staff. The company notes that many senior living communities juggle a craft vendor, an entertainer, a fitness instructor and a tech volunteer, and Everyday Now positions itself as a single replacement for all of them, with one invoice and a consistent standard of delivery. Clients can order a single workshop, book a series that builds toward a finished piece, or commit to a monthly package, with packages starting at $495 per month. Communities that want to see the service first can request a complimentary 30-minute session with no commitment.
Four Pillars and a Full Calendar
Glascoe organizes the company’s programming across four pillars: Creativity, Movement, Edutainment and Technology. The Creativity offerings include kinusaiga quilted paint, hand-cast keepsakes, jewelry, ceramics and a seven-station card studio, and each project is adapted for residents living with tremor, arthritis or low vision so every participant leaves holding something finished.
Movement sessions feature line dancing, Zumba, seated movement and rhythm classes set to the music residents grew up on, with seated modifications always available. Edutainment brings whole-room events such as Disco Bingo, Mystery Night, Karaoke Night, Legacy Talks and Family Movie Night, built for family days and busy activity calendars.
The Technology pillar focuses on practical, everyday skills. Residents work through patient, hands-on classes in video calling, smartphone basics and social media for staying connected with loved ones, along with basic cybersecurity lessons designed to help them stay safe from online scams. Beyond senior living, the company also hosts private craft parties for birthdays, showers and family celebrations.
A Founder Built for the Room
Glascoe built Everyday Now on a decade of experience running recurring institutional programming, including an intergenerational calendar of more than 200 events a month. She also holds a Master of Divinity in pastoral care.
Her growth plan centers on people. Every Everyday Now experience is delivered by a trained, paid local workforce that Glascoe is building, which positions the company as a source of local jobs as well as a service for seniors. The company says each facilitator is trained and certified on the same process so quality holds steady as its lineup of programs grows each quarter. Everyday Now also carries general liability insurance and provides client communities with a certificate naming them before the first session, a detail that matters to operators responsible for resident safety.
Inside Delaware’s Shark Tank
Swim with the Sharks is open to for-profit businesses headquartered in New Castle County that hold a valid Delaware business license and have been operating for fewer than five years, according to the EEC. The center reports that more than 82% of its award recipients are women and/or minority businesses, and that more than 300 people have been trained to pitch to investors through its programming since 2020.
Kamera View & Co.
This year’s evening opened with a startup showcase and networking happy hour featuring semi-finalists, finalists and members of Delaware’s startup ecosystem, followed by the live finals. Ivan Thomas, founder of DETV, hosted the night. The judging panel included Jaimie Watts, deputy director of the Delaware Division of Small Business; Lovell Kosh, CEO and co-founder of 3&D Personal Training; Stephanie Johnnie, executive director of the Pete du Pont Freedom Foundation; Brenda Wise, managing counsel for external affairs at CSC; and Nicholas Piane, senior project manager at Verdantas.
“This was the best competition we’ve had in years,” said Yvonne Deadwyler, president and CEO of the New Castle County Chamber of Commerce, who pointed to the social and economic impact of each of the five businesses on the stage.
The Class of 2026
Glascoe shared the stage with four other founders whose companies pair a revenue model with a clear mission. Anvigen, founded by Dr. Sumedh P. Surwade, won the grand prize: a $25,000 grant, co-working space, and Chamber membership. The company develops biodegradable microcapsules that encapsulate beneficial bacteria, pheromones, and slow-release inputs to make agricultural pest control more precise, and Surwade framed that precision in his pitch as a way to reduce harm to bees and other pollinators.
Senior Call, founded by former New Castle County Police lieutenant Kevon Cumberbatch, placed second and received a $10,000 grant for its daily wellness calls to seniors living alone, a service that requires no device, app or contract. NeuroSync, founded by Saman Uppal, a 20-year healthcare veteran, placed third with a $3,000 grant for expanding access to transcranial magnetic stimulation (TMS) through clinics, mobile units and community programs. Navicyte Biotechnologies, co-founded and led by CEO Michael Donzanti, a University of Delaware postdoctoral researcher, placed fourth and received $1,000 for a drug delivery platform in preclinical development for head and neck squamous cell carcinoma. All five finalists received a New Castle County Chamber of Commerce membership.
Booking the Next Session
Two of this year’s five finalists built their companies around older adults: Senior Call focused on the safety of seniors who live alone, and Everyday Now focused on how residents in senior communities spend their days. For Glascoe, the finals put her model in front of a room of Delaware judges, investors, and business leaders, and her new membership connects Everyday Now to a Chamber network of more than 1,000 member businesses.
Everyday Now serves senior living communities across New Castle County. Communities interested in booking a complimentary session can reach the team at bookings@everydaynow.co or follow the company on Instagram at @everydaynow.co.
