There’s this silent little shame you carry around every time you post about your business. Yeah, that one. The one you pretend you don’t feel. You craft the caption. You pick the photo. You hype yourself up. Then right when it’s time to hit “Share,” your whole chest tightens like you’re about to confess something illegal.
You’re not scared of posting.
You’re scared of being seen trying.
You’re scared your old coworkers will laugh.
You’re scared your cousins will talk.
You’re scared somebody from high school will screenshot you and say, “Look at her thinking she’s somebody.”
You call it “being private.”
You call it “moving in silence.”
Stop it. You’re hiding.
And it’s costing you.
Here’s the part that stings a little: You’re embarrassed to look serious about your goals because you’re still convincing yourself that you deserve them. You feel “cringe” promoting your business while everyone else is posting their vacations and brunch plates.
You feel “extra” talking about your offers.
You feel “loud” posting consistently.
You feel “annoying” when you show up every day.
But let’s tell the truth.
If this were someone you admired, you’d call her disciplined.
You’d call her focused.
You’d call her a boss.
So why is it embarrassing when it’s you?
Because you’ve been taught to shrink. To wait. To hope someone magically discovers you so you never have to risk looking like you care. But here’s the reality check you’ve been avoiding: Visibility is the tuition you pay for the life you’re trying to build. People cannot support a business they never see. Opportunities cannot find a brand that’s hiding. Confidence cannot grow in the dark. Your customers aren’t judging you. Your audience isn’t annoyed.
The only person thinking that hard about you is you.
So show up.
Post boldly.
Market loudly.
Take yourself seriously even when nobody else gets it yet.
You’re not doing “too much.” You’re doing what women who win actually do. And if someone has something to say about it? That’s not your issue.
