WYN Beauty For Athletes By Serena Williams
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Serena Williams has expanded her illustrious career beyond tennis with the launch of WYN Beauty, a clean beauty brand sold exclusively at Ulta Beauty, tailored for athletes and emphasizing inclusivity.
WYN Beauty, which stands for "What You Need," aims to offer products that cater to the rigorous demands of athletes, ensuring longevity and resistance against sweat and smudging. The brand is a testament to Williams's commitment to inclusive beauty standards, providing a range of products designed with deeper skin tones in mind from the outset. The line features a variety of makeup products, including the "Featuring You Hydrating Skin Enhancing Tint SPF 30," which is a standout with its lightweight foundation alternative offering broad-spectrum sun protection and hydration, available in 36 shades. Another highlight is the "Word of Mouth Max Comfort Matte Lipstick," offered in 10 bold colors, showcasing the brand's focus on vibrant, empowering beauty choices.
Williams's venture into beauty reflects her broader aspirations to redefine and revolutionize the beauty and fashion industries, drawing on her personal experiences and the style she and her sister Venus brought to tennis. The foundation of WYN Beauty lies in Williams's own beauty regimen developed over her career, particularly her practice of blending foundation with sunscreen to achieve the perfect shade for her skin tone. This experience highlighted the need for more inclusive beauty products, leading to the development of WYN Beauty's clean, cruelty-free, and high-performing range.
WYN Beauty has launched in collaboration with Ulta Beauty and Good Glamm Group, marking Williams's first foray into the beauty industry. Positioned as a mid-range brand, it seeks to be accessible while offering high-quality, clean ingredients and catering to a broad consumer base. The packaging, notably in "Wyn Chartreuse," a vibrant lime green, nods to Williams's love for tennis and her distinctive style both on and off the court.
WYN Beauty is not only a business venture for Williams but a continuation of her journey in personal growth and business, following her retirement from professional tennis. It stands as a beacon for inclusivity and innovation in the beauty industry, aiming to empower individuals to find products that meet their needs, regardless of their skin tone or lifestyle.
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