Networking over the Holidays: Tips for Making Lasting Business Connections

Photographer, EA GRAPHER

The holiday season, with its array of social events, presents a unique opportunity to weave stronger business ties. Here’s how to network effectively during this festive time:

- Give Before You Get: Forge connections by offering assistance rather than leading with your needs. This establishes a foundation of reciprocity and trust.

- Celebrate Inclusivity: When sending out holiday wishes, opt for a universal "Happy Holidays" to honor the diverse array of cultural festivities.

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- Cultivate Personal Bonds: Holiday events are perfect for building personal connections that can later blossom into professional ones. Choose to sit with someone you'd like to know better, and talk about topics beyond work.

- Gentle Networking: Steer clear of aggressive networking tactics. Instead, focus on nurturing genuine relationships without an immediate agenda.

- Be Knowledgeable: Arm yourself with interesting facts and figures that can impress and make you memorable at large gatherings.

- Virtual Gatherings Count: Don't underestimate the power of virtual events. They can be just as effective for making new connections.

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- Keep It Professional: Always maintain a level of professionalism, even in casual settings. Network by engaging in friendly, non-work-related chat.

- Express Gratitude: Personalize your thanks to those who've helped you throughout the year, which shows sincerity and thoughtfulness.

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- Prompt Follow-Ups: After making new contacts, reach out soon to keep the momentum going.

The key is to blend the joy of the season with strategic networking, ensuring that connections made during the holidays can flourish well into the new year.

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